Grokipedia: Elon’s AI Encyclopaedia or the Biggest SEO Heist Ever?
Elon Musk decided Wikipedia was too “woke,” so he built his own — Grokipedia. And within hours, the internet started calling it “the largest SEO heist in history.”
xAI quietly launched Grokipedia v0.1, an AI-powered encyclopedia meant to out-Wikipedia Wikipedia. Musk said it’s “already better,” even though many of its 885,000 pages are cloned or lightly remixed from Wikipedia itself.
The twist?
Some of those pages even include the line:
“The content is adapted from Wikipedia, licensed under Creative Commons.”
That’s right — Grokipedia is basically Wikipedia with a Musk filter and AI slop frosting.
The AI Slop Problem
Early users noticed that Grokipedia pages often hallucinate, cherry-pick facts, and even contradict Grok — xAI’s own chatbot.
When asked whether Grokipedia was a fair and unbiased source, Grok answered:
“Grokipedia is not a fair and unbiased source of information… it’s a critique wearing encyclopedia clothing.”
Ouch. When your own AI calls your product biased, it’s not ideal launch PR.
Why SEOs Are Losing It
Some SEOs are calling Grokipedia a “mass-scale content clone” that could break search engines if it gets indexed.
Think about it:
Millions of nearly identical Wikipedia pages.
Hosted on a brand-new domain with a billionaire’s backlinks.
All AI-enhanced and ready to ride Google’s freshness algorithm.
That’s not just plagiarism — it’s an SEO moonshot.
If Google doesn’t clamp down, Grokipedia could temporarily outrank Wikipedia by sheer authority and recency.
But if Google applies the same filters it uses for parasite SEO and content farms, it’ll get buried faster than Musk’s Threads account.
What the Experts Are Saying
Lily Ray has warned for months that AI content will create “a vicious cycle” of spammy tactics that Google will inevitably punish:
“Shortcuts like this will get fixed. Any rankings built on spammy content will eventually be lost.”
Jes Scholz, who is a member of the FOMO.ai AI Search Advisory Board, frames it differently:
“Search isn’t about ranking first anymore — it’s about being quoted first.”
In other words, Grokipedia might generate volume, but Wikipedia still owns the trust, at least for now. And in the new AI Search era, trust > traffic.
FOMO.ai Take
This is more than Musk vs. Wikipedia, it’s a preview of AI content at scale colliding with the concept of “originality.”
Search engines are already struggling to decide:
What’s an original idea vs. a remix? (Consider The Shitty Listicle Problem)
What counts as “trusted” when everyone’s using AI?
Should AI encyclopedias get indexed at all?
For marketers and brands, the playbook doesn’t change
Be the source others cite (don’t rely on aggregators).
Invest in entity authority — your brand, experts, and unique data.
Blend human + AI for credibility and scale.
Because when the internet floods with Grokipedias, the only things that stand out are real voices, verified facts, and original POVs.
Dax Hamman is the CEO at FOMO.ai. FOMO.ai helps you win with AI Search.