The 'State of AI Search' Report (July 2025)
👇 Download the full FOMO.ai The State of AI Search report.
Search has been changing, and we found most brands aren't taking the right types of action.
For years, we built our marketing strategies on a simple truth: If you rank on page one of Google, you get traffic. You get leads. You grow.
But now?
Google has replaced the top of search results with AI Overviews, summarized answers that don’t send users to your site. ChatGPT can now recommend and sell products mid-conversation, without ever linking out. And Bing, Perplexity, and others are doing the same.
Users don’t scroll anymore.
They ask questions… and AI answers them.
That means:
Fewer clicks
Fewer citations
Fewer chances to be seen
Unless you're one of the few brands the AI chooses to feature.
That’s why we published the State of AI Search report.
It’s a deep dive into:
✅ Why organic traffic is declining (and what’s replacing it)
✅ How AI chooses what content—and brands—to cite
✅ What Google, OpenAI, and Microsoft aren’t telling you
✅ What marketers need to do right now to stay visible
TL;DR: If your brand isn’t cited by AI, it’s invisible.
This is the single biggest shift in search since the rise of Google.
We want every marketer, founder, and strategist to be ready.
👇 Download the full FOMO.ai The State of AI Search report.