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Microsoft vs Macrohard... Musk just went there
The name is funny, but the signal underneath it isn't.
Mar 13
•
Dax Hamman
What happened when an AI played 11 million games of Monopoly?
Two weeks of training to agree with humans. Relatable.
Mar 13
•
Dax Hamman
1
An AI told her to fire her lawyer. Now it's being sued.
ChatGPT might have passed the bar., but it's just out that it's not licensed to use it.
Mar 10
•
Dax Hamman
1
February 2026
Their AI just bought something, but were you the brand it chose?
The checkout button is disappearing, and like most things AI, it's happening at an alarming rate.
Feb 26
•
Dax Hamman
AI Agents don’t “Google,” they fan-out.
Evidence has replaced ranking as the unit of value.
Feb 23
•
Dax Hamman
The AI Visibility Illusion
When dashboards move but demand doesn’t
Feb 17
•
Dax Hamman
Bing Webmaster Tools Just Opened the Black Box of LLM Citations
Bing Just Gave SEOs an AI Citation Dashboard – Here’s How to Use It
Feb 16
•
Tim Aldiss
Slack (or similar) might become the only app you ever need
Why Slack MIGHT quietly become the universal interface for AI, and what that means for every SaaS tool you use today
Feb 13
•
Dax Hamman
AI hallucinations are still real, BUT the studies are missing the point
There is a big different between ChatGPT the app, and OpenAI, the underlying powerhouse
Feb 10
•
Dax Hamman
This AI Search (AEO, GEO, SEO) Course Will Be $497. It’s Free Right Now.
Not a theory course. Not prompting tips. A practical system for how brands actually show up in AI answers today.
Feb 1
•
Dax Hamman
1
January 2026
Stop Chasing Keywords, Here’s What Matters for AI Search
I’ll admit it: for years, I obsessed over keywords.
Jan 30
•
Dax Hamman
2
October 2025
Grokipedia: Elon’s AI Encyclopaedia or the Biggest SEO Heist Ever?
Elon Musk decided Wikipedia was too “woke,” so he built his own — Grokipedia. And within hours, the internet started calling it “the largest SEO heist…
Oct 29, 2025
•
Dax Hamman
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